Blogs for Business

The New Influencers: A Marketer’s Guide to the New Social Media

Posted on 9, May

Blogging, podcasting and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces by identifying the influencers, their goals and their motivations. The book also offers advice for marketers at both large and small organizations on how to influence the influencers. The New Influencers explores: [...]

Real Business Magazine Article

Posted on 22, Mar

Whilst I’ve hardly had more mentions in various publications than hot dinners (and to be fair, if they were literally hot dinners, not only would most be cold by now, I’d also be discernibly thinner), I have had a bit of a sampler. I’m not actually mentioning the last piece in Real Business Magazine for [...]

Do The Dofollow

Posted on 15, Feb

Whilst I’m boring you on the subject of blogging, I’d just like to tell you about a few plugins I’ve installed to fight the good fight against splogs and spam, which impact some of you in terms of commenting and reading via RSS. Dofollow Plugin I’ve never liked the idea of rel=”nofollow”. The easiest way [...]

This is Spinal Blog

Posted on 15, Feb

Blogs for Business

Having a blog makes you no more a blogger than having a guitar makes you a guitarist. Whilst you can read as many how-to books as you want, take numerous lessons and underwhelm your relatives with robotic renditions of ‘Smoke on the Water’, you’ll never, ever cut it as a guitarist if you don’t have [...]

Tinbasher Mobile

Posted on 19, Jan

Oh I crack myself up, I really do. With the aid of this awfully easy plugin to implement, you can now point your mobile/cell/psp/bacon butty browser to The Tinbasher and get a passable reworked version of it on your phone. In other words, it doesn’t take an eon to load. Plus, when it does load [...]

What Technology Could You Not Live Without in 2007?

Posted on 12, Jan

Anita Campbell of Small Business Trends and CODIE2007 shortlisted finalist has been talking about technology you can’t live without in 2007 from a small business user’s perspective (of course). So here’s mine: GARMIN NUVI350 As a stranger in a strange land you can easily lose your marbles if you can’t get your bearings. And, considering [...]

General Motors vs The Tinbasher: Round 7

Posted on 25, Oct

Many moons ago when my blog gills were infinitely greener than they are now I managed to get into a little discussion with GM’s head marketing mullah, Michael Wiley, about the various merits of their Smallblock Blog. (Read here.) I’ve remained sceptical about the prozac-infused nature of GM’s blogging ever since. And so, it seems, [...]