Ingo Haupt is conducting a study on Business Blogs as an instrument for consumer loyalty.

In other words it’s a blog study for an end user perspective to see what blog readers/participants/call ‘em what you will think. Which, at the end of the day, is mostly what it’s all about.

As Ingo puts it:

The purpose of my research is to learn what quality aspects of business blogs are most important for consumers and how companies can use their weblogs to create and strengthen consumer loyalty.

You also get put in to a draw to win one of three $25 shopping vouchers – that’s $25 more than anything I’ve ever been bribed with for doing one of these things. ;-)

You can take the study itself by clicking here.

And you can follow the progress of the study by clicking here.