There are two types of blog scene.

The one that involves wittering about it as a medium and the one where people get on with using the medium in the way it was always intended.

Coming from Britain, all I ever see is aimless wittering. The flip side appears to be around N.E. Ohio. People blog at the grass roots level and talk about various issues that impact upon their daily lives and their city.

Blogging is much more successful when practised as opposed to theorised.

I love the idea that Community of Minds organised a meeting of its members in conjunction with various Cleveland bloggers to talk about business blogging. I especially loved the idea of it taking place in a wifi-enabled auditorium at Cleveland Library. (Note to self: buy that new laptop, you cheap bastard.)

It’s this kind of hands-on grass roots approach to blogging that I find interesting and invigorating. I couldn’t care less about geek dinners and huge blog orgies taking place across the globe where the good and the blogging great pat each others’ backsides.

Blogging is about empowering the ordinary man on the street to say whatever they see fit on whatever topic. It surely has nothing to do with getting so busy with PBS commitments that you’re unable to post anything regularly.

Business blogging is about being able to present yourself as an honest broker and connect with your marketplace in real time and join in with the conversations they might just be having. It’s about alignment.

It’s something of a shame that the speaker, George Nemeth, only had fifteen minutes to talk on the subject. In that amount of time you’re more inclined to raise more questions than you can conceivably answer. I could easily spend fifteen minutes or more waffling about each and every facet of the blog tool and the subsequent utilisation and manifestation of them within the blogosphere.

Businesses ought to take note that there’s infinitely more to this blogging thing than a fifteen minute overview.

I’ve said it before and I’ll say it again – BLOGGING IS NO QUICK FIX FOR YOUR BUSINESS.

Blogging is, however, an exceptional and cheap method of connecting to (potential) customers, improving your search engine rankings and fostering networks.

But, it doesn’t half require a bit of time and effort.

If you’d care to read a bit more about business blogging straight from the horses’ mouths, so to speak, you might be interested in taking a look over at BLOGthenticity.