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One of the main ideas behind developing a web presence is the ‘Heineken Effect’. In other words – to reach the customers other marketing efforts fail to reach.

It therefore seems slightly peculiar to be rung up by a guy less than 200 yards away after he found you via the internet. Especially when you consider he probably has to drive past us on a daily basis and we’re not exactly tucked away.

Then again, how exactly was he to know what we did?

It just goes to show that you can cast your net far and wide, but you still have to be a local job shop for local people. It’s all well and good getting thirteen emails a day from such places as China and the Sultanate of Oman, but those kinds of enquiries might only pay dividends once in a rare old blue moon – if ever.

So, can anybody claim a genuine enquiry closer than 200 yards?

Next door perhaps?