Leave it to the amateurs
Posted by Paul Woodhouse at June 7th, 2007
Oh my giddy (she’s epileptic y’know) aunt.
So you throw £400,000 at a bunch of branding specialists to encapsulate the essence of the London Olympics and they manage Bruce Forsyth on steroids. And is the colour scheme not all a little bit Timmy Mallet?
Of all the logos in all the world that could’ve benefited from a Blue Peter competition this was surely it. You could even have widened its scope across the channels and held a nationwide phone poll (rigged or not). At least you would have a built-in excuse for it being crap. And you might have raised a healthy amount for a possible medalist to boot.
The most I can say for this is that it doesn’t look like anything else. I mean, you can see where the clowns were trying to make you think of something else, but all they did was piss people off …
… and maybe caused a few epileptic fits. According to a BBC/America news broadcast a few nights back, a flashing version of this symbol could induce seizures in some people.
–Mike
http://www.michaelabanks.com
It’s almost that staggeringly poor that you feel quite sorry for those (ir)responsible.
I quite like how there’s a TM is on the logo, too.
The only people willing to pass this work off as their own are the goons who did it in the first place.
I wonder if this was created in Microsoft Paint using the polygon tool and paint bucket?