Off to SES Chicago
Posted by Paul Woodhouse at December 10th, 2008
Well I’m off up yonder to that there windy city tomorrow to partake in a Blogging for Business panel at SES Chicago. Thankfully it’s a Tinbasher case study so I theoretically should know what I’m talking about. But it’s certainly felt like a bit of a task trying to condense every single marvellous morsel of Tinbasher zen into fifteen minutes for an audience of American search engine types.
I spent at least three hours toying with various references to whippers, but then decided to drop ‘em (the references – not my whippers). As if my accent isn’t going to trouble them enough without weird Northern English slang mentions of underpants.
Any road, one of the main reasons I’ve never shown up for this kind of thing previously (and it’s not as if folks badger me constantly) is that it costs a bit to get there and put yourself up; and I’m obviously a bit tight.
That’s why my boss at Direct Online Marketing is a top man – sending me off on my merry way with an allowance nonetheless – cheers Justin. And his good lady, Kristin, did a sterling job sorting my flights and booking the hotel. I mean, if left to me I’d have booked myself in to see Chicago the musical. And then we had Deborah and the guys running round BSM HQ taking dubious photos and fixing balance sheets. Thank you.
But I really appreciate all the help from Steph, my dear lady – who’s been coughing and spluttering and hallucinating for most of the week with some flu-like condition – for being my audience and being a great little sounding board.
Still, maybe you shouldn’t trust the opinion of somebody off their face on Tylenol flu and Sudafed.
I’m very much looking forward to this. I hope everybody concerned gets a little something out of it.
So, if you want any slides of the presentation or have any questions, you only need to ask. That is if SES doesn’t have them for some reason.
Although, it’s probably best to ask me over at my day job. 
Paul
Sitting in your presentation – great and a true example of how you have used the blog to build the business. warts and all on how you developed the blog and the problems you had.
Excellent presentation. I’d like to chat at some point regards using you as a case study for the National B2B Centre for how companies have benefited from using the internet.
Thanks for a good presentation.
James Pennington
Thanks James. Glad you enjoyed it and also glad to speak to a fellow countryman afterwards.
It’ll be a pleasure to sort something out regarding a case study for the National B2B Centre.
Cheers.
Bet you wowed em mate, and blogging my business (inspired by the Tinbasher), was the best marketing move I ever made.
Keep up the great work, you are unique!
That’s like saying I’m special – as in needs, Sawford.
Wow may be a little strong, but one or two might’ve acknowledged a ‘hmmmmmm’ under the breath with an accompanying nod.
I would like to learn more about your experience at the conference. This seems like a fairly new idea as far as conventions go.
Very thoughtful, Still, maybe you shouldn’t trust the opinion of somebody off their face on Tylenol flu and Sudafed.
That would be good info on how to use a blog to build your business.