Every once in a while you get a bit of a blogging reality check. In my case it’s come in the form of a business blogging report undertaken by Dr. Nora Barnes on behalf of the Center for Market Research at the University of Massachusetts.

It’s one of those studies asking a range of business bloggers the hows, whys and wherefores of their particular craft. There are some interesting questions and some interesting answers, both anecdotal and statistical.

Unfortunately there wasn’t a section for those of us who’ve let their foot off the gas due to emigration issues or World Cup fever. Who’d have thought a blog could be a World Cup widow?

My only slight problem with the study, as with certain other studies is that there isn’t enough transparency in the form of who said what and links to the specific blogs that contributed – although there is a list of all those who participated.

So go and read the report for yourself and make of it what you will.

As for me, I’ll be performing light-ish blogging duties until I manage to get myself to the States, which should be around August.



Related Posts

  1. The Secrets of My (so-called) Success
  2. Business Blog Study From A User’s Perspective
  3. Keep Your Eye on the Ball.
  4. What happens when you don’t give up on your blog.