Oh my giddy (she’s epileptic y’know) aunt.

So you throw £400,000 at a bunch of branding specialists to encapsulate the essence of the London Olympics and they manage Bruce Forsyth on steroids. And is the colour scheme not all a little bit Timmy Mallet?

Of all the logos in all the world that could’ve benefited from a Blue Peter competition this was surely it. You could even have widened its scope across the channels and held a nationwide phone poll (rigged or not). At least you would have a built-in excuse for it being crap. And you might have raised a healthy amount for a possible medalist to boot.

Truly outstanding stuff.