“I’d never heard of Tinbasher, and it’s strong stuff.”

And so says Doc Searls – the Cluetrain Manifesto blogging overlord.

Granted, it almost makes me sound like a hitherto unknown beer or strange Hungarian schnapps, but it’ll do.

The reference had come about via a post by Earl Mardle talking about Boeing and their blogs being a tad dull.

It’s nice to still be astonished by how the blogosphere works. I’ve been labouring under the misapprehension that everybody in marketing blogland had heard of The Tinbasher and that I could just get on with the job in hand.

Wrong again.

This isn’t an arrogant claim. It’s just that some of my people know some of his people and you just automatically assume that things may have been mentioned in passing. Obviously, my people have been slacking and the blogosphere is bigger than you give it credit for and expanding at a greater rate than you give it credit for.

It’s very nice to know that there’s some uncharted waters still to paddle.

However, if you need but one tip about business blogging, it’s that blogs are infinitely more useful when you’re Cluetrain.

Go read Doc Searls, it’s strong stuff.



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